// Transaction advisory & CFO services

Finance leadership and deal execution, when and how you need it.

Rollforward Advisory partners with founders, operators and boards of early-stage and growth companies. We bring institutional rigor without the institutional overhead, and AI-native tools that move every engagement faster.

CFO
Embedded finance leadership reporting to the CEO and board
Buy & sell
Side M&A execution across the deal lifecycle
PE & VC
Backed-company experience as operator and investor
CURRENT CLIENTS Hive Pro Conceal Carketa Eve Financial
// What we do

From a single transaction to an ongoing CFO partnership.

TRANSACTIONS

Transaction advisory

  • Buy-side and sell-side M&A execution
  • Growth equity and structured debt
  • Marketing materials and diligence prep
  • Quality of earnings and valuation analysis
  • Funding strategy
CFO

Office of the CFO

  • Financial planning and analysis
  • Budgeting and forecasting
  • KPI development and reporting
  • Board and shareholder relations
  • Full-cycle accounting oversight
OPS

Operations

  • Business intelligence
  • Vendor optimization
  • System implementation
  • Finance stack and automation
// Transaction history

Selected transactions

// Client history

Companies we’ve worked with

SECTORS Software (B2B / B2C / B2G)FintechCybersecurityEnergyEcommerce
// AI Native Services

AI-native, end to end.

AI is built into how we work on every engagement, from the first model to the closing table. It means more analysis in less time, and senior judgment on every output.

Faster deal work

Data rooms, diligence responses and marketing materials assembled in days, not weeks.

Sharper analysis

Models, scenarios and valuation work that update as the numbers and the terms change.

Board-ready reporting

Board decks and investor updates drafted from source data and reviewed line by line.

Connected systems

Accounting, spend, cap table and inbox feeding one live view of the business.

// How we engage

Operator experience. Institutional rigor.

WEEKS 1–2

Diagnose

Assess financials, KPIs and capital position, and align on the outcome: a raise, a sale or the finance function for the next stage.

WEEKS 2–6

Build

Forecast model, KPI reporting, board materials, data room and marketing materials. We do the work, not just oversee it.

THROUGH CLOSE OR ONGOING

Execute

Lead the process and counterparties through close, or serve as embedded CFO reporting to the CEO and board.

Preparing for a raise, weighing an exit or building the finance team?

We’d welcome a conversation.